Tell it like it is

Remember when newspapers actually made money? Well, we don’t either, but for a few years the L.A. Times was certainly trying to see what they could get out of the internet. We greatly enjoyed working with them during that period on a number of different projects including this one for their site, The Envelope. This site was a focal point for The Envelope in the lead up to the Academy Awards of 2007-2008. This site featured trailers & galleries, and a comment system within this flash piece that tied in with the PHP based commenting system used for the rest of the site. Our designer Cat McMillan did a wonderful job designing this in a really elegant way, and I know that the crew at the L.A. Times was really happy with the results. This system was also updatable via a series of XML documents that made it easy for the project managers to change trailers, images, and award rankings in the lead up to the Oscar’s.

By the way, Beth Shapiro at the L.A. Times has the greatest phone voice of anyone. Ever.