Tell it like it is

The Elsevier email newsletter posed a great challenge. They have hundreds of publications they send newsletters for and they wanted one template that could transcend the style and content barriers for all of their newsletters. This one had to be super-bare bones with not a lot of flair so that it could accommodate and blend in with each journal’s logos. No bells and whistles here - just a crisp, clean, straight to the point, “no funny business here” type of email.