Client: Young & Rubicam
See for yourself:
HitachiHybrid.com
Categories:
Animation,
Featured,
Design,
Custom Development,
Web Application,
Microsites,
User Interaction,
Sweepstakes,
Technology,
Flash,
MySQL,
Server Technologies
This was a great project, featuring a really great tile flipping animation. We really enjoyed building this one, and pushing the envelope with our animation. Initially we had a 7 frame animation for each tile which brought the browser to its knees. We revised it down to a 5 frame animation with bigger tiles which gave us a nice reveal and smooth movement. In addition to the animations that we did for this one, we also handled the sound design & sweepstakes entry form. Originally a sweepstakes could be entered, with the data passed to Hitachi’s internal Oracle database.