What an incredible project this was, years in the making, with an incredible success for the client. For several years we worked with Young & Rubicam to come up with an idea that made Land Rover a more accessible brand, one that wasn’t all about safaris in Africa. This site is the result of that work. This site helped show people that everyone is adventurous, and not all adventure is the same.
Mysterious commercials were aired during primetime television to direct consumers to the website. Once there, users could take a test and learn what their adventure quotient was. These adventure types were described by PHD psychologists, who also specialized in test generation… they created the tests used for the website. The basic test was 15 questions, with a detailed test comprising anywhere from 15 to 35 additional questions to really fine tune your adventure quotient results.
We designed and developed about 55 animations, one for each question, worked with a group of Phds to create the adventure quotient tests (basic and advanced), and delivered a totally creative and exciting website. I think the initial desire was to have about 3,000 user sign ups, with 40,000 total guests. In the first week alone, over 200,000 guests visited the site, and in the first few days had over 10,000 user sign ups. This one won a Belding Bowl award too as I recall. A very prestigious award indeed. We’ve done plenty of websites for Land Rover, but I think this one really hit it out of the park. It certainly isn’t the most beautiful of the sites we built for them, but it was one of the most unique and interesting that we’ve ever done.
Make sure you click on “see aq videos” tab and watch the Gardening Street Luge mom. I still love that spot.