Tell it like it is

Newton designed & developed this with Susan Clemens and Mike Stone for Young & Rubicam. This microsite was intended to point out the Lincoln LS handling & performance test results, and included a mini-game and send to a friend function. We did our best to repurpose footage intended for dealer spots, due to the low budget. In the end we built a little elegance and excitement out of the spare parts we had laying around.