Tell it like it is

This was a site we built for Mattel and Young & Rubicam. Mattel needed an easy to update game filter and search engine, but they didn’t want the overhead of a database application. We used XML as a basis for the content on this site, a format that’s easy for Mattel to update, which also makes updating content in flash simple and effective. This site is chock full of game demos (many of which we designed and developed here at BNI, featured elsewhere on this site) and some nice animations seen on the “choose your game” card deck. We were responsible for the animation & flash development of this site, and some of the design. Mike Stone and Susan Clemens were major contributors to the design of this site as well.